IN TWEET: CHIPOTLE RELEASES A BOLD AND HAUNTING DIGITALLY ANIMATED SHORT TO TOUT THEIR NEW GAME APP. IT’S A STUNNER.It’s been a long time since any major chain had the balls to release a promo as gorgeous, haunting and emotionally riveting as the new “Scarecrow” short from CHIPOTLE. It is easily one of the best marketing stunts of the year.
Anchored by a lush and creepy Fiona Apple cover of “Pure Imagination” from WILLIE WONKA & THE CHOCOLATE FACTORY, the digitally animated short is designed to hype a new game app for the iPhone and iPad. In the process, CHIPOTLE also delivers a tour-de-force of a body blow to the world of factory farming and the inhumane treatment of livestock.
Check out the animated short here and then click on the resource links below the video player.
CLICK HERE to visit THE SCARECROW GAME site.
CLICK HERE for the iPhone and iPad app.
CLICK HERE for the Fiona Apple cover of “Pure Imagination” on iTunes. Proceeds are being donated to the non-profit Chipotle Cultivation Foundation.