Welcome to the new RONTHINK.
While we put the final touches on our redesign, we thought it would be the perfect time to launch a new feature: The Archive. Well, technically, it’s the concept that’s new. As the name implies, at least some of the content will indeed come from deep in our back pages. That doesn’t mean we’re going spray digital Febreze on a parade of old clunkers and send them back out to whore for more clicks.
The Archive will re-imagine content in creative, compelling and entertaining ways. That could mean themed packages, “what were we thinking?” moments, follow-up pieces inspired by fan favorites or curated collections of reviews and opinion pieces enhanced with new material and fresh perspective. Rather than generating content that lives and dies in an online moment, we’re hoping to build something that keeps good conversations alive, celebrates those “best of” moments and, frankly, holds our feet to the fire when we screw up.
As part of our re-design, you can also expect to see a major infusion of new reader services, multi-media integrations, presentation enhancements and consumer-focused content that could save you time and money. In fact, this debut run of The Archive also features our first-ever interactive photoplay. Fear not! We hate annoying online slide shows and click-bait stunts as much as you do. We’ll leave shameless content rehashing and cheap PPC ploys to BuzzFeed and Upworthy.
Now, take a break from real world horrors and dust off your Halloween spirit. Click on any image in the preview slide show below to jump to that full installment of “Scariest Movie Moments” or use the scare-cons at the bottom of the post. Don't know what you are looking at? Just click on the i in the navigation bar to pull up more information about each image.
