April 13, 2013

OPINION: DISNEY SYNERGY DEATH STAR?

Mousketroopers from STAR WARS VII: RETURN OF THE EMPIRE.

IN TWEET: THE LATEST EPIC PARODY FROM SAM MACARONI IS A FUNNY AND WELL-MADE RE-IMAGINING OF “STAR WARS” WITH DISNEY SYNERGY RUN AMOK.

I have been a proud STAR WARS geek since 1977. Even with all of the tinkering and toying by George Lucas, the original trilogy still stands the test of time. Now, however, there is a new disturbance in The Force. One that threatens to destroy more than Alderaan and do damage far greater than Jar Jar Binks, Jake LLoyd and midi-chlorians, combined. The Sith Lord I speak of is new Lucasfilm baby daddy The Walt Disney Company.

All kidding aside, I’m in the “wait and see” camp regarding how Disney will handle this latest acquisition. Having been acquired by the company myself a few years back (when I worked for Fox Family Channel, which Disney purchased and morphed into ABC Family), I can see both sides of the equation. My experience started off rocky and, ultimately, turned out to be a great thing. I look back on my Disney days with fondness and no one can deny that ABC Family has become a big hit.

Disney has also successfully integrated both Pixar and Marvel Comics, leaving both companies intact and functioning at full-throttle. Pixar continues to produce some of the finest animated features in the genre and Marvel ain’t nothing to sneeze at. THE AVENGERS was easily one of the best comic-to-screen adaptations in years. Will Lucasfilm be a three peat or an epic fail?

In short order, Disney elated fans with the JJ Abrams announcement and then pissed off more than a few fan boys with the decision to shutter LucasArts. I’d have a more dubious view of that decision if LucasArts was actually producing great console, PC and mobile content. Let’s be honest, when is the last time you rushed out to get a STAR WARS video game? The franchise has pretty much been reduced to re-tread LEGO sequels (which, for the love of Luke, I hope go bye bye for good) and a lot of hit and miss console and MMO efforts.

I do feel bad for anyone who loses their job but, turning videogames into a licensing business makes a lot of sense and bodes well for the digital future of STAR WARS. Both Disney and Lucasfilm are licensing juggernauts and there is no shortage of third party development companies with the capability of breathing new life into the various Lucasfilm properties.

That brings us to the latest send-up of the STAR WARS franchise. Truth be told, I’m not a fan of most STAR WARS parodies. No, I don’t think the FAMILY GUY episodes are brilliant, sorry.

What I like so much about Sam Macaroni’s STAR WARS VII: RETURN OF THE EMPIRE is how well made it is and that it doesn’t think it’s smarter than we are. Rather than being a cloying, self-impressed bore, it’s a silly, buoyant and ultimately affectionate ribbing of the clash of corporate empires. It’s the right length and never beats a joke into the ground. Plus, the special effects are pretty damn impressive and it’s packed with great visual jokes. Enjoy!

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Click on any screen grab from STAR WARS VII: RETURN OF THE EMPIRE below to visit Sam Macaroni’s Epic Channel on YouTube for more great video parodies! You can also CLICK HERE to check out Sam Macaroni’s official website or CLICK HERE to follow him on Twitter.

Darth Mickey takes charge in STAR WARS VII: RETURN OF THE EMPIRE.

WALL-E joins R2 and 3PO on Tatooine in STAR WARS VII: RETURN OF THE EMPIRE.

Leia in Wonderland from STAR WARS VII: RETURN OF THE EMPIRE.

The Disney Death Star from STAR WARS VII: RETURN OF THE EMPIRE.